Wattpad is an application for readers and writers. Writers may use the community to share their writing with readers from all over the world. They receive feedback on their posted works and may interact with readers. This helps them to market their work and, in some cases, collaborate with readers on content. Readers may download books, stories, and poetry to their computers or mobile devices. They may interact with writers in various ways as well.
Wattpad was founded in December 2006 by Allen Lau and Ivan Yuen. They are based in Toronto, Canada. Traffic to the website continually rises and is over 300K unique visitors per month.
The Wattpad interface is uncluttered and attractive. It is very welcoming. Writers who may feel uncomfortable sharing their work are likely to note the clean interface and easy to navigate application. Wattpad boasts that it is the most downloaded reading app ever and this is likely due to the fact that it is available in more than a dozen languages and works on every mobile phone, computer, or tablet.
Once registered, users are asked to provide a brief bio. In this section, the user also may choose to provide other optional details such as location and add social media to their account. A profile picture may be added and a widget is created to add to the user's website.
To upload something to Wattpad, a user may upload .txt files of up to 2MB or copy and paste or even compose within the very simple text editor. The user must then choose categories, tags, copyright information if there is any, rating, and distribution - whether the work must stay on Wattpad or be promoted off-site. The user may then publish the story on Wattpad. Once published, the user may use tools to edit, dedicate, add video or photos, or promote the work via Facebook, Twitter, Tumblr, or email links. A book cover is generated to be used on Pinterest.
Readers may look for works through "What's Hot", "What's New", "Discover", and other tabs. Users may search by title, subject, keyword, or author name, interest or location. Categories may be browsed. On a computer, users can simply choose a book or story and click "start reading" to begin. They may then add comments and vote for the story if they enjoy it.
Advertising is not intrusive and the interface is easy and intuitive.
User may join by logging in with Facebook or create an account by providing a username, email address, password, birth date, and gender. An email with an activation link is sent immediately. Users may use the link to activate or log in with the provided activation code. Users may then choose their notification preferences for messages, fan alerts, and updates.
Wattpad is completely free to use.
This application would appeal to writers wishing to share their work online and receive feedback and social networking with readers. It would also appeal to readers as there is an enormous library of free ebooks that are compatible with every device in several languages.